The Rise of NEC: How the World's Greatest C&C Company Is Managed (Developmental Management Series)
Publisher: Blackwell Pub (November 1991)
Format: PDF / Kindle / ePub
Size: 5.7 MB
Downloadable formats: PDF
This is a comprehensive account of the rise of NEC, over a period of more than 20 years. It studies its development into a corporation with 25 plants in 15 countries with a turnover of more than 2.7 million yen. Koji Kobayashi is the prime example of the managers who have rebuilt Japanese industry. His strategy helped develop NEC into one of the world's most significant post war businesses and the leader in the computer and communication markets. This book represents both a "case study" for other managers, and an illustration of the art of long term planning and its importance on strategy.