The Rise of NEC: How the World's Greatest C&C Company Is Managed (Developmental Management Series)

Format: Hardcover

Language: English

Pages: 272

Publisher: Blackwell Pub (November 1991)

ISBN: 155786277X

Format: PDF / Kindle / ePub

Size: 5.7 MB

Downloadable formats: PDF


This is a comprehensive account of the rise of NEC, over a period of more than 20 years. It studies its development into a corporation with 25 plants in 15 countries with a turnover of more than 2.7 million yen. Koji Kobayashi is the prime example of the managers who have rebuilt Japanese industry. His strategy helped develop NEC into one of the world's most significant post war businesses and the leader in the computer and communication markets. This book represents both a "case study" for other managers, and an illustration of the art of long term planning and its importance on strategy.

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